These have come to stay, as we have said, it is a revolution of super apps. Since they emerged as an innovation in China, they have continued to grow both in Asia and in the rest of the world. Here we tell you about its benefits and what makes them a trend to be replicated in the rest of the world in the coming years.
Super apps are a new way of looking at the applications we have on our devices. They replace the multiple applications that we normally use on our smartphones, becoming the only tool that aggregates everything that users need.
Since they emerged as an innovation in China, they have continued to grow both in Asia and in the rest of the world. We can increasingly find more projects whose goal is to be a super app and integrate different services into the same platform. Integrations and the development of APIs that allow for the expansion of already developed solutions is one of the fundamental aspects that has been evolving in recent years. APIs allow for tailored solutions to be created and for various functionalities to be incorporated that adapt to users’ needs.
Thanks to this type of mobile application, users avoid having to download numerous different applications. This way, services are concentrated in a single tool. This way, services are concentrated in a single tool. Additionally, this means there is only one user interface, making it easier and more convenient for people to use.
A turning point in the creation of super apps has been the integration of mobile payments. This has been one of the major advances that allows for better user experiences by being able to integrate different payment services such as food delivery, being able to hire and pay for transportation, or e-commerce, among others.
And where can we find Super Apps today? One of the most well-known and used as an example around the world is WeChat. This Chinese-origin app is used for sending messages, accessing or requesting transportation, ordering food, or accessing events. All of this within the same mobile application without needing a separate one for each service. This is why they are called super apps.
Although the primary use of this application is instant messaging, it has other services such as a payment system, a special version for professional use, or even a functionality that makes WeChat more similar to social networks like Instagram or Facebook, where users can upload images, statuses, links, etc.
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Would you venture into a Super App?
Publicado originalmente el 13 de March de 2023, modificado 4 de August de 2023
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